SEO (Local and International)

Bunmi Balogun[CCYM , m.MBA]
2 min readJan 9, 2020

If your site provides service in language other than English or operate in countries other than US, you need international SEO. International SEO mainly concerns international Google sites because of Google’s market share globally.

International SEO may sound scary especially if you are not familiar with the local language, but many of the SEO principals still applies.

In certain countries, Google is not the dominant search engine in which case we understand how local search engine works in order to enter the local market. In most cases, the foundation of SEO still applies, we understand the difference between these search engines and Google in order to create and optimize your site to rank high.

When your business is targeting multiple countries that have the common language , from business operation standpoint it makes sense to just use the exact content to save resource. However, this could lead to self competition and results in the site that has the highest authority out ranking other country site.

We can help you resolve this issue by implementing hreflang annotation

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Bunmi Balogun[CCYM , m.MBA]

GROWTH HACKER | ML | AI | STEM ADVOCATE. A seasoned creative who uses low-cost strategies to help businesses acquire and retain customers.